01
A 3.7-star rating you didn't earn
Your Google listing already shows 3.7 stars across 292 reviews — before you've even opened. They appear inherited from the address's past, so you start opening day already behind.
Proposal for Mad Town Skate
Madison's only public
indoor roller rink
opens this winter.
Congratulations, Justin. After seven years and nearly thirty in the rink business, the doors open late December 2026. Here's how Web Wisconsin helps the rink fill the floor from opening day.
Mad Town Skate, LLC
To Justin Alling & the Mad Town Skate team —
- Address
- 2401 Grimm St, Madison, WI 53704
- Location
- North Side · by Dane County Regional Airport
- Website
- madtownskate.com
- 4,289 followers · facebook.com/madtownskate608
- Opening
- Late December 2026 / early January 2027
- Inside
- Traditional maple wood floor · cashless arcade · no alcohol · family-friendly · sensory-friendly sessions
Current Online Audit
Five things working against you before opening day.
We researched Mad Town Skate's live online presence. The rink is real and the moment is huge — but a handful of gaps will quietly cost you families in the first weeks.
02
Garbled hours that confuse families
Google lists placeholder hours like "Thursday 1:00 PM to 12:00 PM" and "Wednesday opens 6:45 AM." On opening week, that confusion costs you families.
03
A thin website with no schedule, prices or signup
madtownskate.com is a thin GoDaddy-builder site with stock photos — no session schedule, no prices, no party info, no way to sign up.
04
A viral audience with no list of your own
4,289 Facebook followers and viral posts (one drew 2,200+ likes, 210 comments) plus free TV and newspaper coverage — but no email or text list. Every announcement rides the algorithm.
05
Parties with no booking path
Birthday parties and groups have no booking path beyond social-media messages — and no business phone is even listed.
Eight fixes.
One solution for each weak point — plus three more the owner of Web Wisconsin specifically wants featured.
See the solutions →The Solutions
One fix for each weak point — and three more.
Five solutions, in the same order as the audit, each solving its weak point directly. Then three the owner of Web Wisconsin specifically wants featured for an opening rink.
1
Reputation repair & review engine
We clean up the inherited rating signal and add a steady review engine that turns happy skaters into 5-star Google reviews — so families see the rink you're actually building, not the address's past.
Solves #012
Accurate, managed hours
Correct, consistent hours everywhere — Google, your site, and maps — kept current as your opening schedule and sensory-friendly sessions take shape.
Solves #023
A real website that answers families
A custom, professionally built site with a live session schedule, admission & skate-rental prices, party and event info, and email/text signup — the questions families ask before opening week, answered.
Solves #034
A list you own (email + text)
Every announcement stops depending on the algorithm. We capture your 4,289 followers into an email and text list you own and control — so opening day, new sessions and sensory-friendly hours reach families directly.
Solves #045
Birthday party & group reservations
Families reserve birthday parties and group events online instead of through Messenger threads — with a real booking path and a listed phone number.
Solves #05A
Online employment application
You're hiring right now. Applicants apply online through the site instead of paper or in person — clean, consistent applications you can actually manage.
FeaturedB
Interview scheduling online
Applicants and interviewees book their own interview times online — no phone tag, no back-and-forth, calendar that fills itself.
FeaturedC
Reservations for parties & events
Families reserve birthday parties and events online for the future — deposits, dates and head count captured automatically, not in a Messenger thread.
FeaturedAdditional Benefits
What else you get.
Beyond the eight solutions — the compounding wins that keep paying after opening week.
More Google reviews
Turn happy skaters into 5-star reviews that outrank the inherited 3.7.
Local search visibility in Madison
Show up when families search 'roller skating near me,' 'birthday party Madison,' 'indoor rink.'
A list you actually own
An email and text list you control — announcements that don't ride the algorithm.
A site that answers families
Schedule, prices, parties, hours — answered before opening week, not on Facebook.
Less time on Messenger
Fewer DM threads to chase. Bookings, applications and signups land in one managed place.
Concept Vision
What madtownskate.com becomes.
We don't have a live concept site for Mad Town Skate yet — this is a mock vision of the site we'll build. The real Mad Town Skate logo, the session schedule, prices, party and event reservations, an online employment application, interview scheduling, and email/text signup — all in one place.
madtownskate.com
Mad Town SkateSession Schedule
Fri7:00 – 9:30 PMAll-Ages Skate$10
Sat1:00 – 3:30 PMFamily + Sensory-Friendly$10
Sat7:00 – 10:00 PMGlow Night$14
Sun2:00 – 4:30 PMAll-Ages Skate$10
Admission & Skate Rental
Admission$10
Skate Rental$5
Family of 4$60
Birthday Party (base)from $249
Reserve a Birthday Party
Pick a date, pick a package, hold it online — no Messenger thread required.
Sat · Dec 264:30 – 6:30 PM
Now Hiring · Apply Online
Assistant Managers — apply here instead of paper or in-person, then book your interview time online.
Apply NowBook Interview
Get Opening Day in Your Inbox
Email & text alerts for opening day, sensory-friendly hours & new sessions.
you@email.comNotify Me
Concept mock — not their current live site. Built by Web Wisconsin as a vision of madtownskate.com.
Return on Investment
One new family could virtually pay for the entire package.
Picture one average family of four. Admission plus skate rental runs about $60 a visit. Skate once a week and that's $240 a month — $2,880 a year. So just one new family that starts skating with you weekly virtually pays for the whole website package.
$60
one visit
family of four · admission + skate rental
$240
one month
that family, skating once a week
$2,880
one year
the same family, returning weekly
The management plan: $49/mo (about $1.60/day) at the annual rate — the whole package virtually pays for itself.
Now scale it.
These are return visits — the same families coming back week after week, not one-time visitors.
One new family
$2,880/yr
a family of four skating weekly — admission + skate rental.
≈100 new families
≈$288,000/yr
about 14 extra skaters a day. Return visits, week after week.
500–700 new families
$1,440,000 to $2,016,000 a year
about 71 extra skaters/day at 500 families, about 100/day at 700.
The cost of waiting.
While you wait, those families aren't standing still — they're finding somebody else. Another family activity, another rink, another Saturday plan. Every week without a site that answers their questions is a week they're signing up somewhere else.
Illustrative math based on a $60 average family visit (admission + skate rental for a family of four) and weekly visits; actual results vary.
Pricing
Three steps. Your call.
Pick a setup, pick a base plan, add what you want. Your selections update your acceptance link and summary in real time.
Step 1
Choose a Setup Option
Step 2
Choose the Base Management Plan
The recurring plan that keeps your site live, fast, secure and current.
Step 3
Choose Add-Ons (optional · monthly)
Your Proposal Summary
Mad Town Skate · Web Wisconsin
- Setup Option
- Option A · Standard Setup & Launch
- $499 one-time (normally $2,995)
- Base Management Plan
- $59/mo
- Month-to-month
Add-ons are optional — add them in Step 3 above.
Discounted pricing expires
11d23h40m31s
Friday, November 20, 2026 at 6:00 PM CT · only the discount expires; the proposal stays open at standard rates.
Opens Web Wisconsin's secure accept page with your selections pre-filled. Nothing is submitted until you do.
FAQ
Questions, answered.
Option A ($499, normally $2,995) is a custom, professionally built modern website with the session schedule, prices, party info, signup, employment application and local-search setup — it does not include the WordPress content management system. Option B ($999, normally $4,995) is a premium build with significantly upgraded speed, interactions and features, plus priority placement in our build queue.
Still have questions? Call 608-596-5500 or contact us.